There she is... Miss America

I wouldn't call myself a "pageant person" by any means, but I do usually watch Miss America every year if I'm not busy. I think I mainly like to be there just incase someone says something insane during the onstage question or falls while walking in those 7 inch heels (but that's beside the point). I noticed this year that during the competition little fun facts or trivia about a contestant would pop up on the screen during her time on stage. I didn't realize it, but those little fun facts resulted in thousands upon thousands of tweets going out about this pageant (300,000 tweets and 48 million Twitter impressions according to Nielsen). But oddly enough, the pageant only pulled in about 6.7 million viewers which was a 22% drop from last year. So what gives? Why was Miss America one of the most talked about things on Twitter Sunday night, but one of the least watched programs? I think that people need something to engage with if they're going to spend their time watching a show live when they know the best parts will be online the next morning. Unless you're a pageant fanatic or one of those "I saw it first" kind of people, there's really nothing that enticing to draw you in to watching it. This year was a good step in the right direction with the pop-up facts they included in the broadcast. Twitter is a great way to get people engaged, and the Miss America pageant might need to embrace social media a bit more and find more ways to incorporate it. With those ratings, they're going to need some help.

The girl on the right didn't win...