Monday, September 8, 2014
Twitter Begins Testing "Buy" Button
Today, as I was mindlessly scrolling through my Twitter feed, I came across a tweet that piqued my interest. Twitter had tweeted (yeah, you can follow Twitter on Twitter...) that they were beginning to test commerce on their site and mobile app. Basically, they're testing out a new way for users to discover and buy products through Twitter. I think this is actually a pretty cool step. Instead of just seeing an advertisement for a product on your feed, you'll also see a button that says "buy." I think this new "buy" button will lead to more spontaneous purchases because of Twitter's "real-time" component and could also be a good platform for limited time offers. They've started testing this out with a small group of artists, brands, and non-profits such as Brad Paisley, Burberry, GLAAD, The Home Depot, RED, and several more. So what do you think? Do you like the idea of being able to buy things straight from your Twitter app, or do you think it's too in-your-face? If you're down with it, what would you be interested in buying?
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This is a great idea on the part of Twitter. I think it will definitely lead to more impulse buys and purchases. It really takes advertising to a new level, a way that will be far more advantageous for companies that take part in it. While I can see some people being wary of buying something so quickly off of Twitter, I do think that this will be something that catches on to other social media platforms. Especially visually oriented ones like Pinterest and Instagram.
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